學(xué)做Presentation(1)
Daphne所屬的公司，為 EarthSound 擬定了一份打入臺(tái)灣市場(chǎng)的行銷企劃。待眾人坐定之后，Daphne帶著從容和悅的神情，起身上臺(tái)開(kāi)始了這場(chǎng)presentation。
Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you.
下午好，感謝各位今天的蒞臨，我是Daphne傅，Jackson&Wang公司臺(tái)北地區(qū)的項(xiàng)目經(jīng)理。今天在這里向各位說(shuō)明本公司的行銷企劃，是針對(duì)貴公司將產(chǎn)品打入富裕的臺(tái)灣市場(chǎng)所擬定的。根據(jù)我們的調(diào)查，臺(tái)灣市場(chǎng)潛藏著豐厚的利潤(rùn)，對(duì)于"天籟"所面對(duì)的機(jī)會(huì)，我們感到十分興奮，希望能把這種感覺(jué)傳達(dá)給在座的各位。
I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
我首先會(huì)報(bào)告一些實(shí)際情況與數(shù)據(jù)，有關(guān)臺(tái)灣健康美容用品的市場(chǎng)；然后，再說(shuō)明典型的`成功廣告案例，有關(guān)此類產(chǎn)品打入臺(tái)灣市場(chǎng)的情形。最后，我會(huì)分析目前的機(jī)會(huì)并提出幾點(diǎn)建議。簡(jiǎn)報(bào)之后，我將發(fā)給各位一本關(guān)于這份行銷計(jì)劃的報(bào)告書，里面寫得非常詳細(xì)。
Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...
我知道大家都很忙，我想馬上就開(kāi)始介紹今天的第一項(xiàng)主題：臺(tái)灣健康美容用品的市場(chǎng)現(xiàn)況……
Notes:
1. rub off on 沾到；感染
Rub 原是“磨擦”的意思，而 rub off 則指“擦掉”；rub off on是美式用法，它的意思是“把（某物）擦掉，再把它抹于另一件物品上”，引申有“將個(gè)人想法、行為影響了他人或把情緒感染給別人”的喻意。值得注意的是，這個(gè)詞組是以物為主語(yǔ)，而不是人，請(qǐng)參考本文和下例。
Since you're new to the team, I hope some of my confidence will rub off on you.
你是這個(gè)團(tuán)隊(duì)的新成員，希望我的信心能感染你。
2. go over 瀏覽；仔細(xì)檢查
這個(gè)詞組有兩層意思：一是指把某個(gè)文件看過(guò)一下或事情討論一遍，只要得到一個(gè)基本概念就好；另一個(gè)意思則是精密地審查。
Let's go over some ways to make our office more efficient.
讓我們很快地討論幾個(gè)使辦公室更有效率的辦法。
句型總結(jié)
● 說(shuō)明簡(jiǎn)報(bào)目的
1. I'm here today to present our firm's marketing plan.
2. My purpose today is to present our firm's marketing plan.
3. My goal for this meeting is to present our firm's marketing plan.
4. The aim of this presentation is to present our firm's marketing plan.
5. The reason why I'm here today is to present our firm's marketing plan.
Presenter一站上講臺(tái)，不論下面的聽(tīng)眾是否知道今天的主題，都要先介紹presentation的目的，這樣不僅可以幫助聽(tīng)眾了解下面要講的內(nèi)容，也是一個(gè)最普遍、正式的開(kāi)場(chǎng)白。"I am here today to..."就是個(gè)非常簡(jiǎn)潔實(shí)用的句型。
● 逐項(xiàng)說(shuō)明大綱
1. I'll start with... Next,... Finally,...
2. First,... Second,... Third (and last)
3. To begin with... Moving right along,... To close,...
4. I'll open with... Then I'll... And I'll wrap up with...
5. Step one is to... After that we'll... And our final step is to...
說(shuō)明presentation的目的之后，接下來(lái)應(yīng)該把presentation的大綱按照順序告訴聽(tīng)眾，幫助聽(tīng)眾掌握內(nèi)容的架構(gòu)。而介紹大綱的關(guān)鍵是要條理分明、次序清楚。例如文中所用的"I'll start with...（一開(kāi)始是……）Next,...（接下來(lái)是……）Finally,...（最后是……）"，就是一個(gè)很好的例子。
● 進(jìn)入正題
1. I'd like to introduce the first point - the current state of Taiwan's health and beauty market.
2. Now I'll go over the first point - the current state of Taiwan's health and beauty market.
3. Now I'll review the first point - the current state of Taiwan's health and beauty market.
4. Now I'm going to consider the first point - the current state of Taiwan's health and beauty market.
5. It's time to discuss the first point - the current state of Taiwan's health and beauty market.
在開(kāi)始討論不同的主題之前，還是要把該段內(nèi)容的重點(diǎn)提一下，這樣可以幫助自己和聽(tīng)眾有條理地聽(tīng)和說(shuō)。I'd like to introduce... 是個(gè)很普遍的句型，可以清楚的告知觀眾，就要進(jìn)入某個(gè)主題了。
特別提示
講臺(tái)之于演說(shuō)者有如舞臺(tái)之于演員。舞臺(tái)上有些位置會(huì)使您成為觀眾矚目的焦點(diǎn)；而有些位置卻會(huì)讓觀眾視而不見(jiàn)。聰明的演說(shuō)者應(yīng)學(xué)習(xí)站在正確的角度上，以適當(dāng)?shù)奈恢妹鎸?duì)您的觀眾。
當(dāng)演講者做presentation時(shí)，講臺(tái)放置的位置以中央優(yōu)于左右兩旁，前方（靠近觀眾）勝于后方，左方又勝過(guò)右方。
在presentation時(shí)，若是以演講者為主，則屏幕位置應(yīng)放置在演講者的右后側(cè)，這就構(gòu)成了"人為主，屏幕為輔"的效果。
在presentation時(shí)，無(wú)論是您的右半邊臉較好看，或是左半邊臉較迷人，正面整個(gè)面對(duì)觀眾是最強(qiáng)勢(shì)的位置，其次是正面75度角，再而半側(cè)面，背對(duì)則最弱。
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