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試題:如何把握對事實(shí)和對直覺的判斷
問:你如何把握對事實(shí)和對直覺的判斷?
答:事實(shí)確實(shí)重要,但人們通常忽略了時(shí)效的影響,特別是在做市場調(diào)查時(shí)。
在一次調(diào)查中,我對涉及到的價(jià)格數(shù)據(jù)感到不對頭,我懷疑顧客是否會像調(diào)查所
示的那樣花大量的金錢購買新車。因此,我們停下來并等候最后一季的價(jià)格結(jié)構(gòu)。
當(dāng)利率攀升時(shí),我們賣出了更多的車,而我們的對手卻只能等待。
描述你曾靠直覺來處理問題,那類問題如果按照事實(shí)或常規(guī)步驟來處理的
話,將會處理得一團(tuán)糟。說明你具備突破常規(guī)去解決問題的能力。
Q:How do you balance your reliance on facts with your reliance on
intuition?
A:Facts are important but often neglect pointb in time
influences,especially with market research.One survey that I was
uncomfortable with involved pricing data that was collected just after
a major presidential election.The timing caused me to doubt that consumers
would really spend as much as the survey indicated they would for new
cars.So we ended up holding on to the last quarter s pricing structure.We
sold more cars while,as interest rates climbed,some of our competitors
had expensive inventory carryover.
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