OBJECTIVE

　　A career within sales and marketing.

　　PROFESSIONAL EXPERIENCE

　　JOLENE’S Columbia,SC

　　Marketing Director/Amber Rain,1988-Present

　　Maximize sales in 19 stores;consistently achieve monthly sales plan.

　　Recruit/interview /hire,train and develop counter managers and beauty advisors;stress improved customer service and follow through.

　　Act as liaison between Jolene’s and Amber Rain account executives;communicate/execute corporate plans.

　　Merchandise cases/counters;oversee/organize stock areas;review stock control and productivity books.

　　Actuate/implement promotional events to generate additional business.Hire/train freelance models to promote business.Conduct product sales and seminars for promotional agencies.

　　Review and analyze goals and retail sales;interact with general managers and cosmetic buyers.

　　Organize/supervise 25 clinics and special promotional events.

　　Marketing Director/Emerald Haze,1984-1989

　　Responsible for 25 stores and $3 million account.Improved staffing,increased business 30% in spring’89,60% Christmas ’88,and 42% Fall’87.

　　Restructured special events to generate business.Actuated"Days of Haze"program, stressing customer service/follow through;established goals to increase average unit sales,makeovers,and consultations.

　　Brought account to #2 in the country;exceeded sales goals.

　　Received numerous Galena Marketing Awards.

　　EDUCATION

　　Columbia Institute of Aesthetics,Columbia,SC

　　Courses in Advanced Makeup Artistry,1988

　　University of Florida,Gainesville,FL

　　B.A.,Marketing,1982

　　PERSONAL

　　Willing to relocate

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