圣誕節(jié)活動方案中英版
冬天已經(jīng)悄然走入我們的生活，圣誕節(jié)也悄悄臨近。你知道怎么策劃好自己的活動嗎?下面小編為大家收集了圣誕節(jié)活動方案中英版，歡迎閱讀!
圣誕節(jié)活動方案中文版
一、活動目的：
1、緊緊抓住本月銷售高峰的來臨，通過一系列系統(tǒng)性的賣場內(nèi)外布置宣傳，給顧客耳目一新的感覺，充分營造良好購物環(huán)境，提升我司對外整體社會形象;
2、通過一系列企劃活動，吸引客流，增加人氣，直接提升銷售業(yè)績。
二、活動時間：
2016年12月2日——12月27日
三、活動宣傳計劃：
1、海報：根據(jù)公司總體安排。
2、電視：為期一個月，11月25日—12月25日插播本港臺、翡翠臺，每晚7：30分播出30秒廣告，共60次，費用共計：14108元
3、場內(nèi)外廣告牌宣傳：總體要求：活動公布一定要提前、準確無誤，排版美觀大方，主題突出。
4、賣場氣氛布置：總體要求：節(jié)日氣氛隆重、濃厚、大氣。(單獨出臺方案，在此略。)
四、活動組織計劃：
(1)分時間段的活動安排：
(為使活動具有連續(xù)性、銜接性，容易記憶，將活動按周安排，輪番對顧客進行促銷，持續(xù)刺激消費者的購物欲望，加深顧客對***的印象，不斷實施消費行為。)
第一周：12月2日—12月6日
驚喜第一重：購物積分送大米，積多少送多少!
市場分析：目前，積分卡是我們吸引顧客長期實施消費行為的一項有效促銷措施，但隨著華潤的進駐，對方可能會推出更優(yōu)惠于我方的`讓利手段，要穩(wěn)定積分卡客戶，勢必推出比對方更為有利的政策，削減競爭對手的力量。
活動時間：12月2日—6日每晚7：30開始
活動內(nèi)容：
“顧客是***的上帝，***更離不開顧客的支持“，為了感謝對***長期支持而又忠實的顧客，***超值回報：凡于此期間當日晚7：30以后憑積分卡一次性購物積分滿10分送10斤米，積15分送15斤，積20分送20斤，積30分送30斤，積40分送40斤，積50分以上限送50斤，如此優(yōu)惠，如此心動，還不趕快行動!憑積分卡和電腦小票(限當日7：30之后小票，金額不累計)到商場出口處領(lǐng)取。送完即止。 生鮮2000斤大米
第二周：12月7日—13日
驚喜第二重：***積分卡再次與您有約!
分析：由于第一周活動的促銷力度相當大，不僅會吸引積分卡顧客的消費，更會吸引無積分卡的顧客，那么，怎樣滿足這批無積分卡的顧客呢?唯一辦法：再次發(fā)行一期積分卡，從而再次擴大我們的積分卡客戶，爭取市場份額。
活動時間：12月7日—11日
活動內(nèi)容：狂歡圣誕節(jié)，***積分卡再次與您有約!只要您在我商場購物滿100元加2元即可獲得積分卡一張，這張積分卡除享受以前約定的優(yōu)惠外，在圣誕節(jié)期間享受更超值的優(yōu)惠、更無限的回報。一卡在手，驚喜時時有!
注：憑電腦小票(當日小票有效，金額不累計)到我商場大宗購物處辦理。
第三周：12月14日—18日
奶粉文化周
活動時間：2016年12月14日—12月18日
活動內(nèi)容：結(jié)合天氣和飲食的特點，在此期間重點推出奶粉促銷，組織3個廠家進行培訓(xùn)和保健宣傳，如惠氏、美贊臣、雅培等，并要求每個廠家提供相應(yīng)贈品進行贈送和促銷，計700份，此期間提供10個奶粉驚喜特價。
第四周：12月21日—12月27日
驚喜第四重：狂歡圣誕節(jié)，加一元多一件!
活動時間：12月23日—25日
活動內(nèi)容：凡于此期間，當日在我商場一次性購物滿58元及以上者均憑小票加一元得一件超值禮品。(每日限量，先到先得)
購物滿58元加1元得***圣誕帽一頂(限量300頂日用)
購物滿118元加1元得***柚子一個(限量300個自理)
購物滿218元加1元得500ML生抽一瓶(限量300瓶食品)
驚喜第五重，圣誕老人來啦!甜蜜禮品大派送
活動時間：12月24日、25日
活動內(nèi)容：每天由圣誕老人和圣誕婆婆手提圣誕禮包對來我商場的小朋友進行糖果大派送。(預(yù)備：大約每天約30斤糖。)
(2)周六、周日活動安排：
目的：根據(jù)目前銷售情況及本地人消費習(xí)慣，周六、周日的客流還具有挖掘的潛力，通過以下活動，旨在拉動周六、周日銷售，提高本月整體銷售額。
狂歡圣誕節(jié)，超低特賣場
時間：12月5日、6日、14日、15日、21日、22日
內(nèi)容：每天11、12、13、14部門提供兩種以上超低價商品，統(tǒng)一擺放于出口處，形成一個超低特賣場，顧客憑當日購物滿38元的電腦小票.每人每票限購一份，售完為止。
購生鮮得柚子
活動時間：12月5日、6日、14日、15日、21日、22日早9：30—11：30 下午3：30—5：30
活動內(nèi)容：每天15部、25部輪流派員工負責組織，購生鮮滿18元均可到商場出口參加投柚子比賽，一票一投，投中者即可得此柚子一個。(每天限量200個，共計1200個自理)
圣誕到，好運來!
活動時間：12月5日、6日、14日、15日、21日、22日
活動內(nèi)容：圣誕節(jié)快樂推出：購物玩骰子，好運自然來!凡在我商場購物滿58元的顧客，即有機會憑電腦小票到我商場出口處參加一次“玩骰子”游戲活動，滿98元兩次，168元以上三次，我們的獎
項設(shè)置有：
最高幸運獎：擲出六個六點，獎價值100元以上的禮品一份;(1份/天，計6份，600元)
玩骰子“高手”獎：擲出六個一點至六個五，獎價值30元以上的禮品一份;(5份/天，計30份，900元)
玩骰子“幸運”獎：擲出任何5個以上相同的點，獲得價值5元禮品一份;(50份/天，計300份，1500元)
玩骰子“參與”獎：擲出3個以上相同的點，獎紀念品一份，每日限量，先到先得，送完即止。(100份/天，2元/份)
“您的健康，我們的心愿”***全民長跑運動會
活動時間：12月21日早9：00—10：00必須與政府相關(guān)部門聯(lián)系能否做?必須有相關(guān)部門審批，注意顧客安全。
活動內(nèi)容：為提倡全民健身意識，關(guān)注人們健康，拉近與社區(qū)人民的友好關(guān)系，發(fā)動增城市民舉辦一期長跑運動會，凡在我商場購物滿50元均可報名參與，參加者年齡從10歲—50歲不等，中青年為宜。名額為100人，活動結(jié)束后，每人均得紀念品一份。(由保健品廠家提供，冠軍1名獎價值500元保健品一份，亞軍1名獎300元保健品一份，季軍1名獎100元保健品一份，其余均獎價值20元保健品一份。)食品
“狂歡圣誕周 快樂無極限”系列活動
活動時間：12月21—27日
活動內(nèi)容：購物、娛樂、休閑，***與您開開心心過圣誕，為此我們特準備了每晚一場大型娛樂節(jié)目，敬請大家關(guān)注***，聚焦***。
時間：每晚7：00 地點：***商場入口舞臺
12月21日—23日：影片經(jīng)典放送：由13部負責放背投。
12月24日：“圣誕狂歡周”化妝舞會：員工集體報名參加，節(jié)目以現(xiàn)代舞、流行歌曲、街舞、迪斯科、圣誕老人表演游戲。穿插糖果免費試吃(10斤軟糖)啤酒免費飲(30瓶)，并于現(xiàn)場拋送禮品。舞會可邀請顧客參加，以活躍氣氛。
12月25日：“狂歡圣誕周”大型時裝表演秀：由購物廣場“魅力美眉”時裝隊組織。
12月26日：廠家大型文藝晚會：由廠家負責邀請歌舞表演團舉辦一場專業(yè)文藝晚會。家電出1500元，廣場邀請專業(yè)表演
12月27日：少兒游戲大比拼：年齡5歲—15歲，呼拉圈比賽6組，每組5人，跳繩比賽6組，每組5人，共計60人。
五、費用預(yù)算。
經(jīng)過了我們對圣誕節(jié)促銷活動的精心策劃以后，無任你們是公司的領(lǐng)導(dǎo)還是公司的策劃活動的主要負責人，都應(yīng)該好好的看看以上倆大對商場圣誕節(jié)促銷活動方案的例子。當然這些商場圣誕節(jié)促銷方案都是針對那種比較大的商場，一般小的商場是辦不起這樣的活動的，請大家看著自己的能力來辦這今年的圣誕節(jié)促銷活動。
圣誕節(jié)活動方案英文版
A, the purpose of the activity:
1, hold fast to the coming of the peak sales this month, through a series of systemic sell inside and outside to decorate the propaganda, to customers the feeling that find everything new and fresh, fully and create a good environment for shopping, improve our overall social image;
2, through a series of planning activities, attract traffic, increasing popularity, improve sales performance directly.
Second, the activity time:
On December 2, 2016 - December 27
Third, promotion plan:
1, poster: according to the company overall arrangement.
2, TV: for a month, December 25th November 25, call waiting, jade, in Hong Kong at 7:30 every 30 seconds ads, a total of 60 time, the cost of: 14108 yuan
3, gestures billboard: general requirements: activity must be released ahead of time, accurate, typesetting beautiful generous, outstanding theme.
4, store atmosphere arrangement: general requirements: grand festival atmosphere, thick, the atmosphere. (alone, in this slightly.
Four, activity organization plan:
(1) time arrangements:
(to make activities continuity, bridging, easy to remember, weekly schedule will be activities, take turns to promotion, customers continue to stimulate consumer's shopping desire, deepen customer impression of * * *, implementation of consumer behavior.)
The first week: on December 2-6 December
The first heavy surprise: shopping points to send rice, how much how much to send!
Market analysis: at present, the integral card is that we attract customers long-term consumption behavior of an effective sales promotion measures, however, as the CRC's presence, the other party may is more favorable for our benefit, stability of integral card customers, certainly will launch more than the other favorable policies, cut the power of rivals.
Activity time: on December 2-6 started at 7:30 every night
Content:
\"The customer is the god * * *, * * * more cannot leave the support of customers\", in order to thank the long-term support and loyal customers * * *, * * * value returns: after all at 7:30 PM on the day of the period by integral card one-time shopping integral full 10 distributed 10 jins meters, 15 for 15 kg, product distribution 20 jins, 30 distribution 30 jins, 40 distribute 40 catty, 50 points more than the limit of 50 kg, so favorable, such a move, do not action quickly! By integral card and computer receipts (limited the receipts after 7:30, the amount is not cumulative) to get at the exit. Stocks last. 2000 jins of fresh rice
In the second week: on December 7th - 13th
The second: surprise * * * integral CARDS around with you again!
Analysis: due to the first week of activities of promotions is quite big, will not only attract customer integral card consumption, can attract more customers without integral card, so, how to meet this batch of no integral card customers? : the only way for phase once again issued a scorecard to widen again our credit card customers, strive for market share.
Activity time: on December 7th - 11th
Content: Christmas, * * * integral CARDS around with you again! As long as you are in my store shopping up to RMB 100 yuan plus 2 can obtain the integral card, this integral card, besides, enjoy preferential treatment in previously agreed during the Christmas holidays, enjoy preferential treatment in more value, more unlimited returns. One card in hand, the surprise always there!
Note: by computer receipts (the small notes effectively, amount not cumulative) to my store large shopping place to deal with.
The third week: on December 14th - 18
Milk powder culture week
Activity time: on December 14, 2016 - December 18
Content: according to the characteristics of the weather and eating key launch milk powder sales during this time, training organization three manufacturers and health propaganda, such as wyeth, mead Johnson, abbott laboratories, and ask each manufacturer to provide the corresponding gifts and promotional gifts, 700 meter, this period provide 10 milk powder special surprise.
Fourth: December 21 - December 27
Christmas surprise fourth: carnival, plus one yuan more than one thing!
Activity time: on December 23-25
Content: during this period, the same day in my store disposable shopping with 58 yuan and above all by a premium gift receipts plus one yuan. (daily limited, first come first serve)
Shopping with 58 yuan plus 1 yuan to * * * Christmas hat a limited 300 (daily)
Shopping up to RMB 118 yuan plus 1 have to * * * a grapefruit (set limit to 300 care)
Shopping full of 218 yuan plus 1 yuan a bottle of 500 ml light soya sauce (set limit to 300 bottles of food)
Surprise the fifth heavy, Santa Claus comes! Sweet gift delivery
Activity time: on December 24, 25
Content: every day from Santa Claus and Christmas mother-in-law mobile children Christmas gift bag to come to my store to send candy. (preparation: about about 30 pounds of sugar every day.)
(2) arrangements on Saturday and Sunday:
Purpose: according to the current sales situation and local consumption habits, Saturday, Sunday's passenger flow also have the potential of mining, through the following activities, aimed at boosting sales on Saturday, Sunday, improve overall sales this month.
Revelers Christmas, low sale field
Time: on December 5, 6, 14, 15, 21, 22
Content: every day 11, 12, 13, 14 departments provide two or more ultra-cheap goods, unified display at the exit, form a low sale field, customers on the shopping full the computer of 38 yuan receipts. A per person per ticket purchase, sold out so far.
Buy fresh grapefruit
Activity time: on December 5, 6, 14, 15, 21, 22, early - 9:30 PM 11:30 3:30-5:30
Content: 15, 25 rounds of school staff to be responsible for the organization, all can buy fresh 18 yuan to mall exit in cast grapefruit, a ticket, can have the grapefruit a hit. (every set limit to 200, a total of 1200 care)
To Christmas and good luck!
Activity time: on December 5, 6, 14, 15, 21, 22
Content: launch: merry Christmas shopping play dice, good luck to nature! All in my store shopping up to RMB 58, namely the opportunity with computer receipts to me the mall exit to participate in a \"dice\" game activities, two full 98 yuan, 168 yuan of above three times, our prize
Item set are:
The highest prize lucky: roll out six, six award gift a value of 100 yuan of above; (1 / day, 6, 600 yuan)
Play dice \"ace\" award: roll out six point to five and six award worth more than 30 yuan a gift; (5 per day, 30, 900 yuan)
Play dice \"lucky\" award to throw out any more than five of the same point, get a $5 gift; (50 / day, 300, 1500 yuan)
Play dice \"participation\" award to throw three or more of the same point, a prize for souvenirs, daily limited, first come first served, stocks last. (100 / day, 2 yuan/a)
\"Your health, our wish\" * * * a long-distance running games
Activity time: 9:00-10:00 on December 21, early have to contact the relevant government departments can do? Must have relevant departments for approval, pay attention to customer safety.
Content: to promote the national fitness awareness, pay attention to people's health, closer friendly relations with the community people, zengcheng citizens held a period running games, all in my store shopping with 50 yuan all can sign up to participate in, participants ranging in age from 10-50 years old, young and middle-aged is advisable. After the quota for 100 people, activities, each per capita a souvenir. (1 spot will be provided by the health care products manufacturer, champion prize worth $500 health care products, health care products in a 1 second prize 300 yuan, a third one prize 100 yuan health products, the others all prize worth $20 a health food.) food
Happy Christmas week without limit \"carnival\" series of activities
Activity time: December 21-27
Content: shopping, entertainment, leisure, * * * with you a happy Christmas, we prepared a large entertainment every night, please * * *, attention focused on * * *.
Time: every evening at 7:00 location: * * * market entry stage
December 21-23: film classic and pored over: the 13 department is responsible for the display.
On December 24: \"Christmas carnival week\" masquerade: employees enrolled in, show in modern dance, pop songs, dance, disco, Santa Claus game show. With free try to eat candy (10 kg) fudge free drink beer bottle (30), and cast in site to send gifts. Can invite the customer to the dance party, dynamic atmosphere.
Week of Christmas on December 25, \"carnival\" : large fashion show organized by \"glamour girls\" fashion shopping square team.
Large literary evening to 26 December: manufacturer, the manufacturer is responsible for the invited performing troupe organized a professional evening party. Home appliance out 1500 yuan, square invite professional performance
December 27: children's games parade: aged 5-15, hula hoop race 6 groups, each group of 5 people, rope skipping game 6 groups, each group of 5 people, a total of 60 people.
Five, the cost budget.
After our carefully planned for Christmas promotion, you is the head of the company or company contain the major persons-in-charge of the planning activities, should be good to see both of the above examples of big Christmas promotion scheme in stores. Of course, these stores to Christmas promotion plan is aimed at the larger shopping malls, small shopping mall is can't afford to do this, please look at my ability to do that this year's Christmas sales promotion activity.
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