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關(guān)于Interpublic集團(tuán)的英譯漢口譯練習(xí)資料
Interpublic不僅是一個(gè)公司，而且是一個(gè)概念——一既不屬于同一集團(tuán)，又是自治的廣告和溝通服務(wù)企業(yè)。下面是小編整理的關(guān)于Interpublic集團(tuán)的英譯漢口譯練習(xí)資料，歡迎閱讀!
Interpublic is more than a company; it's a concept--a group of commonly owned but autonomous advertising and communications services enterprises. They include such industry leaders as McCann Erickson World group, FCB Group, a new global marketing resource called The Partnership, and the Advanced Marketing Services Group. Interpublic is a truly global company in a fast-moving global economy, prepared to serve its multi-national clients as well as regional and local businesses in markets everywhere.
Interpublic不僅是一個(gè)公司，而且是一個(gè)概念——一組既不屬于同一集團(tuán)，又是自治的廣告和溝通服務(wù)企業(yè)。其中包括行業(yè)領(lǐng)先的的McCannErickson環(huán)球集團(tuán)。FCB集團(tuán)，一個(gè)以“伙伴關(guān)系”命名的全球市場推廣新資源，和高級市場推廣服務(wù)集團(tuán)。Interpublic是個(gè)名副其實(shí)的全球公司，在快速發(fā)展的全球經(jīng)濟(jì)中，隨時(shí)準(zhǔn)備在任何市場為跨國客戶和區(qū)域以及當(dāng)?shù)仄髽I(yè)服務(wù)。
Interpublic values its nearly 60,000 employees, who work for Interpublic agencies in approximately 130 countries. They are responsible for anticipating and satisfying client needs--and, hence, for Interpublic's success. Interpublic's stock trades on the New York Stock Exchange under the symbol IPG. The beginning of the Interpublic Group of Companies dates to the turn of the twentieth century, with the birth of the Alfred W. Erickso Agency in 1902 and the H.K. McCann Company in 1911.
Interpublic珍惜自己的將近6萬名員工。他們在分布于約130個(gè)國家的各個(gè)分公司工作。他們的職責(zé)是提前想到并滿足客戶的需要，為以此為Interpublic取得成功。Interpublic的股票在紐約上市，代號是IPG。我們集團(tuán)的起源可以追溯到20世紀(jì)初，Alfred W.Erickson 廣告成立于1902年，H.K.McCann 公司成立于1911年。
In 1930, the two agencies merged to form McCann-Erickson, the genesis of an advertising powerhouse that would later encompass a myriad of agencies and reach around the globe. Interpublic joined the .ew York Stock Exchange in 1971. In the decades since, we have carefully added building block after building block to our organization, offering clients the strength and consolidated resources of a major holding company and the personal attention and individual creativity of the agencies and communications specialists that comprise its family.
1930年，兩家公司合并，成立McCann-Erickson，形成了廣告業(yè)的一支生力軍，并將包納各種各樣的代理行，遍布全球。Interpublic于1971年在紐約上市。此后幾十年中，我們小心地添磚加瓦，發(fā)展我們的公司。我們?yōu)榭蛻羲腿ゴ笮涂毓晒镜牧α亢头�(wěn)固的資源，同時(shí)也不乏組成這個(gè)控股公司的代理行和溝通專家們所特有的悉心關(guān)照和獨(dú)特創(chuàng)意。
Center for Marketing Intelligence. Today's Center for Marketing Intelligence (CMI) is a unique research entity that provides the Interpublic Group companies with fast, accurate and complete information about the U.S. market. CMI's research covers a broad spectrum of product and service categories and advertising and marketing subjects. CMI has extensive resources to develop its vital research.
市場推廣情報(bào)中心。今日的中心是個(gè)獨(dú)特的研究部門，為我們集團(tuán)的各家公司提供快速、準(zhǔn)確和完整的有關(guān)美國市場的信息。市場推廣情報(bào)中心的研究涵蓋產(chǎn)品和服務(wù)類別，以及廣告和市場推廣的廣泛內(nèi)容。市場推廣情報(bào)中心資源雄厚，開展具有關(guān)鍵意義的研究。
CMI's 20-person staff responds to individual company requests for analysis of markets and trends to assist in gaining new business and servicing existing clients. CMI briefings to clients of Interpublic Group companies encompass category trends, brand shares and trends analysis, brand positions and advertising, new products and outlooks. CMI will also take on special assignments for Interpublic Group companies, including workshops and seminars on special topics.
情報(bào)中心的的20名員工隨時(shí)準(zhǔn)備響應(yīng)集團(tuán)公司的要求，分析市場和走向，幫助公司獲得新業(yè)務(wù)，并且為現(xiàn)有客戶服務(wù)。中心為我們集團(tuán)公司的客戶擔(dān)當(dāng)?shù)娜蝿?wù)范圍很廣，從類別走向、品牌市場占有份額和趨勢分析、品牌定位，到廣告、新產(chǎn)品和前景。中心還為Interpublic集團(tuán)公司承擔(dān)特別任務(wù)，其中包括就一些特殊議題舉辦研討會和座談會。
Strategic Ventures Group. The Interpublic Group of Companies is committed to a consistent mission: helping clients build brands and businesses and strengthening relationships with customers via its range of advertising, marketing and communications services. The Strategic Ventures Group is committed to connecting strategic resources to our clients. We've established close relationships with many of the innovative leaders within our companies who champion new ideas.
戰(zhàn)略風(fēng)險(xiǎn)集團(tuán)。Interpublic集團(tuán)公司致力于不變的宗旨。這就是通過全套廣告、市場推廣和溝通服務(wù)，幫助客戶發(fā)展品牌和業(yè)務(wù)，加強(qiáng)與顧客的關(guān)系。戰(zhàn)略風(fēng)險(xiǎn)集團(tuán)致力于向客戶提供戰(zhàn)略資源。我們已經(jīng)和集團(tuán)內(nèi)部許多富有創(chuàng)意的領(lǐng)先公司建立了緊密的關(guān)系，他們是創(chuàng)意的先鋒。
We also have enhanced our due diligence process to ensure our partners are meaningfully aligned and connected with our companies and clients. To optimize our process, we monitor and respond to our companies' ability to deliver robust marketing and communications services. .o matter how the services and technologies evolve, Interpublic remains dedicated to staying ahead of the curve--providing superior capabilities, tools and solutions required by clients around the globe.
我們還加強(qiáng)了應(yīng)盡職責(zé)過程，以確保我們的合作伙伴與我們的成員公司和客戶接軌。為了優(yōu)化流程，我們監(jiān)測各公司提供強(qiáng)力市場推廣和溝通服務(wù)的能力，并就他們的能力做出反應(yīng)。無論服務(wù)項(xiàng)目和技術(shù)如何演變，Interpublic總是致力于走在最前面，在全球范圍內(nèi)提供客戶所需的超等能力、工具和解決方案。
Year after year, no other organizations serve as many marketers, selling so many diverse products and services in so many parts of the world, as do the agencies and companies of the Interpublic Group. Interpublic is growing in new ways, too, adding an array of specialized resources to help our agencies and their clients meet increasingly complex communications challenges. In just over 30 years, the Interpublic Group has watched its gross income and profits rise over 1,100 percent.
沒有哪個(gè)公司能像我們Interpublic集團(tuán)成員公司那樣在世界這么多地方，為如此眾多的市場推廣人員服務(wù)，銷售如此多種多樣的產(chǎn)品和服務(wù)。Interpublic正在以新的方式發(fā)展，增添了一系列專業(yè)資源，幫助我們的代理行和他們的客戶迎接越來越復(fù)雜的溝通方面的挑戰(zhàn)。在僅僅30年多一點(diǎn)的時(shí)間里，Interpublic集團(tuán)的毛收入和利潤都增加了1100%。
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