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電子商務(wù)英語考試真題
關(guān)于上海電子商務(wù)師考試今年將在5月28號舉行，為了能幫助考生獲得一個滿意的成績，下面是小編yjbys為大家整理推薦的關(guān)于全國電子商務(wù)師的電子商務(wù)英語真題，歡迎學(xué)習(xí)參考!
一、詞匯和語法(本大題共20小題，每小題1分，共20分)根據(jù)句子的意思選擇一個正確的答案，錯選、多選或未選均無分。
1. The furniture in her room is quite different from ____________ in the exhibition hall.
A. that B. that one
C. these D. those ones
2. -What can I do for you?
-I’d like to take ____________ these tomatoes.
A. two dozen of B. two dozen
C. two dozens D. two dozens of
3. One warning ____________ to stop her doing it.
A. sufficed B. suffered
C. suggested D. provided
4. The Pearl River’s flow into the sea is only ____________ to that of the Yangtze.
A. the second B. a second
C. second D. seconds
5. “All ____________ present and all ____________ going on well,” our monitor said.
A. is…is B. are…are
C. are…is D. is…are
6. The story sounds ____________.
A. to be true B. as true
C. being true D. true
7. This book is ____________ to be put into that envelop.
A. big enough B. so big
C. very big D. too big
8. I spent a very ____________ hour in the library.
A. productive B. creative
C. predictive D. profitable
9. English ____________ all over the world.
A. is teaching B. is taught
C. teaches D. teaching
10. The nurse being out, who is ____________ the children instead.
A. tend to B. to tend
C. tended D. to be tended for
11. Nothing but contempt is due to those people who ask us to ____________ to unmerited oppression.
A. submit B. obey
C. propose D. comply
12. ____________ that new information to anyone else but the sergeant.
A. They asked him not to give B. They asked him to don’t give
C. They asked him no give D. They asked him to no give
13. You will be late ____________ you leave immediately.
A. unless B. until
C. if D. or
14. After his troubles, he’s now in ____________ comfort.
A. relative B. constant
C. relevant D. fair
15. People used to think that the earth was flat, ____________?
A. usedn’t it B. wasn’t it
C. don’t they D. didn’t they
16. That terrible day will be ____________ in the children’s memory.
A. enclosed B. lodged
C. walled D. embedded
17. The meeting between the mother and her son was ____________ indeed.
A. dramatic B. grand
C. theatrical D. characteristic
18. Everything seems all right, ____________?
A. doesn’t it B. won’t it
C. don’t they D. hasn’t they
19. We allowed the warm water to ____________ us.
A. clasp B. contain
C. embrace D. join
20. “Where is my notebook?” “____________”.
A. Here is it B. Here it is
C. It here is D. It is here
二、完形填空(本大題共10小題，每小題1分，共10分)
從選擇項中選擇一個最適合短文的選項，錯選、多選或未選均無分。
Not all pain sufferers are 21 . Some people with mild shoulder soreness, for example, simply wait a few days for the stiffness to go 22 . Others consult the family doctor. Still others may 23 acupuncture (針灸). Acupuncture has been practiced in China for more than 2,600 years, but in all that time no one thought to 24 a portable gizmo (小發(fā)明) that could replicate (重復(fù)) the sensation of needles gently , piercing one’s skin to neutralize pain.
Now an Australian device company, acuhealth Ltd. has developed a hand?held, needle?free device that 25 the ancient art of acupuncture with advanced electronics. The product, named acuhealth and invented by Dr. Dean Richards, uses a nice-volt battery to produce mild electric impulses, 26 the user applies to certain “tension-relief points” 27 his body. It does not puncture or penetrate the skin in any 28 .
The device provides relief from general pain, stress, sore backs and headaches.
29 the pressure points on their bodies, acuhealth users consult an accompanying book-let and use the sonar probe (探針) 30 into the product.
21. A. like B. likely C. alike D. same
22. A. on B. away C. out D. down
23. A. turn to B. attend to C. adjust to D. subject to
24. A. produce B. do C. develop D. employ
25. A. relates B. attaches C. sticks D. combines
26. A. where B. which C. what D. when
27. A. on B. for C. with D. against
28. A. form B. way C. time D. direction
29. A. Finding B. To find C. Being found D. Having found
30. A. built B. to build C. building D. to be built
三、 閱讀理解(本大題共10小題，每小題2分，共20分)
閱讀下面的短文，從A、B、C、D四個選項中選出一個最佳答案填空或答題，錯選、多選或未選均無分。
Passage 1
During the earlier part of this century, most cities and small towns had many “guest houses”. There were large private homes with rooms that could be rented to visiting travelers. Guest houses were warm and friendly places where you often could have a home — cooked meal, a clean room and bath. Today , unfortunately, few guest houses remain. They have been replace by motels(汽車旅客旅館), which offer the traveler modern conveniences such as television in the rooms and frequently the use of a swimming pool.
Some guest houses can still be found, however, particular in small towns. When you can find them, these places offer travelers a good expensive place to stay at.
31. Early of the present century, ____________.
A. there were many guest houses in most cities but not any in most small towns
B. there were not only many guest houses but also many motels in most cities and small towns
C. there were many guest houses not only in most cities but also in most small towns
D. there were many motels in most cities and most small towns
32. Guest houses were used to receive ____________.
A. foreign guests B. foreign students
C. only the rich D. sightseers
33. It is a pity that ____________.
A. there are very few guest houses now
B. there are still so many guest houses now
C. there are a great number of motels now
D. there are more motels than guest houses now
34. Which of the following is not true?
A. The travelers who live in motel can often swim in its swimming pool.
B. In a motel, each apartment is furnished with TV set.
C. Guest houses can hardly be seen anywhere today.
D. Even today the guest houses are still comfortable to live in.
Passage 2
People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.
For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.
Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.
The number of senior citizens in the U. S. is increasing rapidly because people are living longer than before. The average life span for Americans is now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will look forward to becoming senior citizens.
35. Senior citizens are ____________.
A. the people of 65 years old B. the people over 65 years of age
C. the people between 60 and 65 years old D. the retired people
36. Many senior citizens ____________.
A. are enjoyable
B. live together with their families
C. feel unproductive, lonely and unsafe
D. feel safe in big cities
37. Senior citizens are gaining social influence because ____________.
A. the number of senior citizens is growing and because senior citizens are more active
B. they do more work now
C. their average life span is longer
D. senior citizens have experience
Passage 3
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (eBay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
38. This passage was most likely to be taken from ____________.
A. a paper discussing digital revolution
B. an introduction to a book
C. a book on digital revolution
D. an overview of a paper
39. Compared with traditional customers, the emerging cyber consumers ____________.
A. are more difficult to satisfy
B. have less knowledge about business
C. have more problems with prices
D. are less willing to buy products and services
40. In the last paragraph, what Wind said means ____________.
A. companies should try their best to meet the digital consumers’ demands and expectations
B. it will be more and more difficult for companies to earn profit in e-business
C. most of the companies in e-business are at a loss
D. digital consumers’ decision to buy depends largely on others’ evaluation
四、 單詞漢譯英(本大題共15小題，每小題1分，共15分)
根據(jù)給出的漢語詞義和規(guī)定的詞類及首字母寫出相應(yīng)的英語單詞。
41. 做廣告 v. a____________
42. 批評的;危急的;決定性的 adj. c____________
43. 清楚的，明顯的 a. d____________
44. 繁榮 n. p____________
45. 不可避免的 adj i____________
46. 定居;居住 v. r____________
47. 一致;一貫;相符 adv. c____________
48. 嘗試，試圖，努力 v. & n. a____________
49. 外面的，位于某物外表 adj. e____________
50. 領(lǐng)地，領(lǐng)土;范疇 n. d____________
51. 比較，對照 v. c____________
52. 細(xì)查;掃視 v. s____________
53. 智力;情報 n. i____________
54. 獲得成功，達(dá)到目的 adv. s____________
55. 無疑，肯定，毋庸置疑 adv. u____________
五、 單詞英譯漢(本大題共15小題，每小題1分，共15分)
給出下列單詞或術(shù)語的漢語意思。
56. customer service
57. monitor
58. bandwidth
59. end user
60. IP address
61. transfer funds
62. individual spending habits
63. solution
64. discounted price
65. prototype
66. human resources
67. exploit
68. shipping method
69. strategic objective
70. billboard
六、英譯漢(本大題共5小題，每小題2分，共10分)
閱讀下面的短文，然后把畫線的句子翻譯成漢語。
It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc.estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.
One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:
Management/People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.
Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the company’s market position and the potential of its ideas in the market.
Funding: The ability of the venture to raise operating cash in order to establish profitability. Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.
(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.
七、 漢譯英(本大題共5小題，每小題2分，共10分)
用括號內(nèi)給出的詞，把下列漢語句子翻譯成英語。
76. 那將給你以極大的競爭優(yōu)勢。(advantage)
77. 你的錯誤可能導(dǎo)致嚴(yán)重的后果。(arise)
78. 我們要用歷史的觀點去看待這些事情。 (perspective)
79. 保羅在數(shù)學(xué)上取得了好成績。(achieve)
80. 那機會太好了，不能錯過。(too. . . to. . . )
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