營銷方案討論的英語口語

時間：2024-06-26 06:54:12 商務英語我要投稿

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營銷方案討論的英語口語

　　營銷是指，企業(yè)發(fā)現(xiàn)或挖掘準消費者需求，從整體氛圍的營造以及自身產(chǎn)品形態(tài)的營造去推廣和銷售產(chǎn)品。下面是小編整理的關于營銷的英語口語，歡迎閱讀!

營銷方案討論的英語口語

　　營銷方案討論

　　簡:

　　Now we've decided to go global, what form of entry should we use to get into the US market?

　　現(xiàn)在我們已經(jīng)決定走全球化路線.我們應該采取什么形式進入美國市場?

　　杰克:

　　Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

　　嗯.正如你在我的策略計劃上看到的.我認為搞合資企業(yè)將是最好的.選擇. 你認為呢?

　　簡:

　　I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

　　我認為合資企業(yè)不適合我們這種類型的消費產(chǎn)品.因為我們不需要一位本地合伙人.

　　杰克:

　　But their local market knowledge could be invaluable.

　　但是他們關于本地市場的知識可能會大有價值.

　　簡:

　　But there are easier ways to gain that local knowledge.

　　但是有更容易的方法獲得那些本地知識.

　　杰克:

　　So what is your suggestion then?

　　那么你的建議是什么?

　　簡:

　　I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

　　我認為我們應該請一位經(jīng)銷代理人和一名業(yè)務顧問.這是獲得本地知識的相對廉價的方法.

　　杰克:

　　But what about the marketing and sales aspects of the entry?

　　但是營銷和銷售方面怎么辦?

　　簡:

　　We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.

　　我們可以在那邊設一個辦事處.它可以通過外面的營銷代理公司組織營銷和銷售活動.

　　杰克:

　　Ok, but I think we should compile a full strategy guide before we do anything else.

　　但是我認為我們在做任何事情之前.應該先編制一本完整的策略指南.

　　廣告策劃

　　林小姐:

　　What were the Market Research findings?

　　市場調(diào)研部的`調(diào)查結(jié)果是什么?

　　劉先生:

　　Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.

　　嗯.看來目前這種產(chǎn)品的市場還不錯.然而他們認為還得好幾年才能使這種產(chǎn)品流行起來.

　　林小姐:

　　That' s understandable. We'll have to run a good advertising campaign.

　　這是可以理解的.我們應該好好開展一個廣告運動.

　　劉先生:

　　I think we're on to something big.

　　那當然.我認為我們還得干一些更大的. 查看替換句

　　林小姐:

　　That's for sure. We must do the most complete testing possible before we begin to market it.

　　對.我們必須干得徹底.在該產(chǎn)品上市前.我們必須盡可能全面地測試.

　　劉先生:

　　That's for sure. We want it to be a success.