英文調(diào)查報(bào)告范例
廣告的目標(biāo)
1. Our main goal is to establish brand awareness among our target audience.
2. Our main purpose is to establish brand awareness among our target audience.
3. The main objective is to establish brand awareness among our target audience.
本段的'關(guān)鍵在于清楚地表明公司的目標(biāo)，同時(shí)下文即可循著這個(gè)主題發(fā)展，英文調(diào)查報(bào)告。"main goal", "main purpose", "main objective",都是指‘主要的目標(biāo)'。
調(diào)查的數(shù)據(jù)
1. According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in tai wan.
2. The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in tai wan.
3. As the facts prove, of the working women who responded to our poll, 50% read one of tai wan's top-five selling women's magazines.
說(shuō)明調(diào)查的結(jié)果，并作為下文結(jié)論的根據(jù)，調(diào)查報(bào)告《英文調(diào)查報(bào)告》。關(guān)鍵詞為"figures"、"numbers"和"facts"等。
依調(diào)查判斷
1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.
2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.
3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.
根據(jù)調(diào)查結(jié)果提出方案時(shí)，通常會(huì)以圖表作解釋。請(qǐng)與會(huì)者看圖表時(shí)可使用"if"句型，但它不是假設(shè)語(yǔ)氣，而是一種客氣的說(shuō)法。
下結(jié)論
1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.
2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.
3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.
在最后一段可略述個(gè)人對(duì)此活動(dòng)的觀感，并簡(jiǎn)單扼要的下結(jié)論。"to conclude"，"in summary"或"I think"都是做結(jié)論的實(shí)用詞匯。
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