國際商務(wù)專業(yè)課程英文描述

　　·Logistics & Supply Chain Management

　　This course is a Chinese& English bilingual course of all undergraduate students in the school of business. Along with the acceleration of the economic modernization, there would be increasing demands on modern logistic technology and equipment in China. So, there is an increasing demand on special talents who both grasp the theory and practice on logistics & supply chain management and can communicate in Chinese and English. The goal of this course is to fit in with the needs of the social development.

　　·Electronic Commerce

　　Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. Using a managerial perspective, this course focuses on key issues related to e-commerce including strategy development, competitive advantage, current and emerging technologies, pricing, distribution channels, promotion, and advertising.

　　·International Marketing

　　The course was designed to provide an academic platform upon which students could blend their knowledge of marketing, microeconomics and international business.

　　·International Finance

　　This paper provides an understanding of the theory, institutions and environment of international finance, investment and management. Students will gain an insight into how exchange rates and their movements affect business organisations and can be managed. The role of conventional financial theory in an international environment will also be considered.

　　·International Business

　　This unit of study deals with the various international business issues, including numerous environmental variables such as cultural, political, legal, economic and financial environments. It also addresses key trade and investment theories and issues such as regionalism, international business strategy and structure. Moreover, it deals with a national possible invention in IB. From an international business perspective, the unit also looks into a number of functional areas such as logistics, services, human resource management, marketing and R&D.

　　· English Listening (I II)

　　Combining intensive and extensive listening ,the listening course aims at training students in listening and understanding audio-taped materials ,soundtrack, news (VOA, BBC, etc) and various programs ,in the form of conversations, interviews, short exchanges or other speech events that deal with different topics. This class will help you increase your ability to understand both formal and informal varieties of English and retain and utilize what you have understood. It focuses on English for academic purposes, but there will still be listening training in other areas.

　　·Oral English Communication I & II

　　Oral English Communication is a 2-semester, 6-credit, required course. The course is divided into 2 sessions each week. This session is mainly for oral communication activities, i.e., listening and speaking. It is concerned with improving and enhancing learners' oral-communication abilities in English as a foreign language (EFL). One assumption upon which the course rests is that the students should bring to their roles as EFL learners with a strong competence of the full range of EFL abilities--including listening, speaking, reading and writing--resulted from intensive and extensive learning activities. Another philosophy of the course is that active participation and language use are crucial for successful foreign language learning. The Whole Language/Four-Skills Integration Approach is therefore adopted, although intensive listening is the major activity for the course. Learners' practice, involvement and use of the target language (TL) are strongly required. To catch up with this information technology (IT) era, the Internet will be comprehensively applied to this course. Learners must change their passive learning habits/attitudes to active during this course.

　　·English Intensive Reading (I II III IV)

　　This is a course using literature as a background for improving writing, reading and translating skills. Students discuss the general nature and elements of literature and literary criticism by reading and analyzing representative works of fiction, essay and novel. Based on this subject matter, students are required to write a variety of critical papers and analyze the grammar structure and the relating exercises. This course is suitable for those students interested in literature and in improving strong critical and analytical writing and reading skills.

　　·English Extensive Reading(I II)

　　Extensive reading can play an important role in learners’ language education. As a consequence, Extensive reading should be a practical option for reading pedagogy in the foreign language curriculum. Traditional and popular methodologies will be reviewed, in particular, the grammar-translation approach, comprehension questions and language work, skills and strategies, intensive and extensive reading skills. The course will survey the main principles of extensive reading.

　　·Linear algebra

　　Linear algebra is an important component of undergraduate mathematics, particularly for students majoring in science, engineering, and social science disciplines. At the practical level, matrix theory and the related vector-space concepts provide a language and a powerful computational framework for posing and solving important problems. Beyond this, elementary linear algebra is a valuable introduction to mathematical abstraction and logical reasoning because the theoretical development is self-contained, consistent, and accessible to most students. This course is to help students to develop those aforementioned skills.

　　·Calculus II

　　This course covers fundamental mathematics useful to modern sciences. The course mainly teaches three basic concepts: limits, differentiation and integration. Students are expected to develop skills in finding limits, derivatives. integrals and notions about series and differential equations. Emphasis is placed on applying mathematical skills to real-world problems, such as those in economics. Student’s interest in calculus will be raised by the demonstrated vitality of solving practical problems with mathematical methods, and their mathematics skills are sharpened by exercises.

　　·Calculus I

　　This course covers fundamental mathematics useful to modern sciences. The course mainly teaches three basic concepts: limits, differentiation and integration. Students are expected to develop skills in finding limits, derivatives, integrals, and notions about series and differential equations. Emphasis is placed on applying mathematical skills to real-world problems, such as those in economics. Student’s interest in calculus will be raised by the demonstrated vitality of solving practical problems with mathematical methods and their mathematics skills are sharpened by exercises.

　　·Computer Operation

　　The ability to use a personal computer (PC) is virtually essential to all majors, jobs and careers. The course is designed to assure a basic level of computer applications literacy to include word processing, spreadsheet, presentation software(PPT etc), excel, database, e-mail and Internet utilization. The course is divided into two areas of learning. First, the lectures in this course are intended to teach you about personal computer concepts and applications. You will learn about different types of PCs, PC operating systems and user interfaces, popular classes of PC applications and tools used to build PC applications. Second, the laboratory provides instructor-assisted, hands-on experience with some standard PC applications - specifically the Microsoft Office Suite.

　　·Microeconomics

　　This course uses the tools of economics to examine the behavior of two groups of decisionmakers: firms, as they make output decisions, and individuals, as they make decisions about consumption and work. The course will examine the market economy to understand why economists, based on much empirical evidence, consider a market economy to be the best way to allocate scarce resources. We will also discuss the role of the government in determining economic outcomes when the market fails to provide efficient outcomes. Throughout the course we will stress the methodology of economics, with an emphasis on understanding how economists view the world.

　　· PE (I II III IV)

　　This course develops each student’s competence and confidence in a broad range of games, sports and physical activities. Students develop fundamental movement skills, progressing to more games and sports-specific skills in non-competitive and competitive environments that foster positive feelings of success and enjoyment. This course focuses on encouraging students to make informed decisions related to health and physical activity and develop positive attitudes towards a healthy lifestyle. This should include participation in regular and varied physical education experiences, which provide the foundation for a lifelong commitment to valuing and leading a healthy lifestyle. They should also include systematic and explicit teaching of personal and social skills to give students a basis for resilience and the resourceful management of their own lives.

　　· Database Application

　　This course will teach non-computer majors to translate a business problem into a conceptual database design, and further to convert that design into a database application using Microsoft Access and SQL Server. This course combines PowerPoint presentations, small and large discussion groups, writing and reading assignments and a final project. You will learn about the architecture and modeling of relational databases, and how they are designed by using the Entity Relationship Diagram and how they are developed using MS Access. During the development phases you will also become familiar with the principles of Human Computer Interaction and how Usability, Heuristic, and Designing Interfaces lead to the completion of a successful application.

　　·Business English I & II

　　The course will greatly improve your ability to communicate in English in a wide range of business situations, develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody study this course is expected to become more fluent and confident in using the language of business and should increase their career prospects.

　　·Statistics for Business and Economics

　　This course is designed for students who major in business administration and economy. By the end of this course, students are required to grasp the basic theory and method of statistics, apply statistical knowledge learned to business and economic activities, solve practical problems and cultivate statistical skills, understand various quantitative analysis methods in order to study social economic problems and other professional curriculums, acquire a good foundation for further study of professional statistics and econometrics.

　　·Marxist Political Economics

　　This course is about general political theory and is compulsory for undergraduate students. It teaches students an important part of the basic theories on Marxism. By the end of this course students could be able to hold the contents and main methods about Marxist Political Economics. The basic starting points and class standpoint when Marx analyzed social economic relation, and understand the inevitability of the social development from initial stage to advanced one. This owing to the objectivity of the economic operation. Students will understand better the economic phenomenon, economic regular pattern, the development trend of the economic basis, and the economic policies of the Party and governments in the course of socialist economic development.

　　·Fundamental Accounting Principles

　　This course emphasizes the understanding of fundamental accounting principles and procedures that will develop the student’s accounting problem-solving ability. It provides basic knowledge in preparing, processing and interpreting data regarding business transactions for different types of accounting information users. Background knowledge of companies’ financial reports and assessment of company’s financial decision are taught in the course to equip students with a comprehensive knowledge of accounting information systems and specific accounting techniques.

　　·Macroeconomics

　　Economics is a social science particularly interested in understanding behavior. Similar to other sciences, economists typically explore economic questions within the confines of an economic model. From this “positive” framework (what is the case) “normative” conclusions (what ought to be the case) can be drawn. Economics is an important tool used in a wide range of disciplines including law, public policy, health, banking, business, forestry, wildlife management, and agriculture. In this course we will study some of the core concepts of modern economics. At the same time, the course will point out some of its limits. Because this is a general introductory class the course will begin with a few fundamental microeconomic principles before moving into macroeconomic concepts. Throughout the course students studies we will seek to apply what they are learning to contemporary issues. At the same time, however, gaining a solid base in micro and macroeconomics requires developing certain analytic tools and often such skills are difficult to relate directly to real world economic problems. Acquiring the tools we introduce in this course will provide a basis upon which one may apply to more advanced economics, business, or other social science courses.

　　·International Trade

　　The purpose of this course is to help students understand the basics of international trade and finance and the effects of various international economic policies on domestic and world welfare. The course will highlight sources of comparative advantage, gains and losses from trade, the impact of trade on economic growth and effects of trade policy interventions such as tariffs, quotas, voluntary export restraints and export subsidies. International agreements on regional trade liberalization (such as EU and NAFTA) and on multilateral trade liberalization (e.g., WTO) will be also discussed. Topics on international finance will include balance of payments, determination of foreign exchange rates, and international monetary system.

　　·Management

　　The course is designed to introduce students to contemporary management and organizational behavior issues and to develop a critical approach of the concepts presented through analysis and evaluation. The course will especially help students to apply the modern principles of management to organizations in China, particularly, to advance the efficiency of Chinese corporations facing fierce competitions from international corporations. Successful students should be able to apply the understanding of management that they have gained to productively analyze the behaviors or activities of organizations (especially, the corporation) and make suitable decisions in the practices within organizations. The course is the core part of the subject field of management. It provides foundation for higher level management courses. The course is also available as an elective course for all undergraduate programs at our university.

　　·Probability & Statistics

　　The use of probability models and statistical methods for analyzing data has become common practice in virtually all scientific disciplined. This course attempts to provide a comprehensive introduction to those models and methods most likely to be encountered and used by students in their careers in engineering and the natural sciences. Although the examples and exercises have been designed with scientists and engineers in mind, most of the methods covered are basic statistical analyses in many other disciplines. So that students of business and the social sciences will also profit from studying this course.

　　·Financial Management

　　The students will learn the general nature of financial management, the American financial system, taxes and the major financial decisions of corporations. Specific attention should be given to present value and capital budgeting, risk and asset pricing, financial analysis and forecasting, financial decisions and market efficiency and capital structure. Problem-solving methodology is used to illustrate the theories and tools in financial decision making. Students will work in teams consisting of a maximum to work on a S&P500 company of their own choice. In order to work efficiently it is required that students should form teams before the first class and choose a S&P500 company to work on. During the first class, the instructor will register the teams and the chosen companies will be registered in one week before the end of the course. This is a hands-on course which focuses on applying learned concepts from day to day business decisions.

　　·International Trade Practices

　　International Trade Practices mainly studies the concrete process of international merchandise exchange and also is a comprehensive applied science which is related to foreign affairs and needs much practice experience. International Trade Practice focuses on how to coordinate the relation between parties in international trade and, on the basis of equity and mutual benefits, how to strike a deal and how to perform the promissory task of exporting and importing.

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