劍橋商務(wù)英語口語講義

　　第七講

　　Ⅰ Life English

　　1

　　I owe you.

　　I owe you one.

　　I owe you a big favor.

　　I appreciate it.

　　Im much obliged.

　　Im indebted to you.

　　2.

　　Thank you.

　　Thank you very much.

　　I cant thank you enough.

　　Im grateful.

　　Im really grateful.

　　Im more than grateful.

　　3.

　　Im really sorry.

　　Im extremely sorry.

　　I apologize from the bottom of my heart.

　　Its my mistake.

　　It shouldnt have happened.

　　I wont let it happen again.

　　4.

　　Dont take me seriously.

　　Dont believe what I say.

　　Im just talking nonsense.

　　Im just making a joke.

　　Im trying to be funny.

　　I only want to amuse you.

　　Im kidding you.

　　Im teasing you.

　　Im just joking with you.

　　Ⅱ Presentation Topics

　　Trade Fair

　　WHAT IS IMPORTANT WHENs the reason why

　�。ㄎ澹┏Ｓ每陬^銜接語

　　Well， it seems to me that s true， but on the other hand t have put it better myself.

　　Thats just what/all I was thinking.

　　Theres something in that， I suppose.

　　Thats exactly my opinion.

　　Well， the point Im trying to make is that s how I feel.

　　Thats just how I see it.

　　（六）常用詞匯

　　1．動詞：to clarify， to explain， to interpret， to put sth. another way， to recap on sth.

　　2．名詞：a summary， a decision， a report， an outcome， a write－up， a recommendation

　　Ⅳ Presentation QA

　　WHAT IS IMPORTANT WHEN

　　DEVELOPING AN ADVERTISING PROGRAM？

　　l OBJECTIVE

　　l BUDGET

　　Outline

　　three steps carefully planned in advance

　　inform

　　objective persuade

　　remind

　　how much， spend

　　budget control cost

　　within

　　TV， radio， newspaper， magazine

　　media scope， reach

　　effectiveness

　　finally evaluating system

　　提問及應(yīng)答

　　（1） 細(xì)節(jié)擴(kuò)展法：用非凡疑問句

　　Question 1

　　>

　　You mentioned three objectives of an advertising program. How can you judge the very kind of the objective a specific advertising program serves？

　　Question 2

　　How many ways are there for you to control costs of advertisement？

　　Question 3

　　As for the products of your company， which media do you think is the best one for advertising？ And why？

　�。�2） 個人意見法：用一般疑問句

　　Question 4

　　Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program？

　　Question 5

　　I heard you talked about evaluation systems of advertisement， and found myself quite interested in it. Has your company adopted/evolved such a system？ How does it work？

　　Question 6

　　Do you believe/agree/support that advertisement is the best way in promoting sales？

　　回答問題時簡明扼要

　　Answer to question 1

　　There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly， we must decide what major category the product belongs to. Secondly， the current sales situation of the product on the market should be considered.

　　Answer to question 2

　　I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically－efficient media， such as newspaper or radio rather than TV slots， for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate， with no space for waste.

　　Answer to question 3

　　Since my companys manufacturing mainly focuses on food products， I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women， who compose the major consumers of our products.

　　Answer to question 4

　　Yes， I quite agree with you. Because the market situation keeps changing almost without stop， timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reduces the significance of preparation.

　　Answer to question 5

　　Thank you for your interest in our company. Actually， our company adopted this evaluating system last year. It has worked very well up till now， providing us with a set of quantified standards in evaluation， which are much more objective in comparison with previously man－made criteria.

　　Answer to question 6

　　It cannot be denied that advertisement is a very effective way of sales promotion， but I dont think it is the only way to do this. Cutting prices， for example， sometimes generates the same result as advertisement does. And thats a more direct way， and is money－saving.

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