Promotional Activities 促銷活動
Lester:As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.
萊司特:正如你所知,FastTrek 2000 預定在下個月推出。我想我們已經解決了所有瑣碎的問題。
Helen:Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.
海倫:太好了。那很重要。品質是廣告活動的焦點。如果要讓這些適配卡如我們所要的成為搖錢樹的話,就不能出亂子。
Lester:Let's go over our promotion plans again.
萊司特:我們再看一遍我們的促銷計劃。
Helen:OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.
海倫:我們有六家主要的零售商在大部分的.分店做展示。而且我們的展示隊伍已經為計算機展在起跑了。
Lester:Good. What about print and radio?
萊司特:很好,那印刷品和廣播呢?
Helen:We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
海倫:我們在兩家大的商業(yè)雜志刊登了全版廣告。更重要的是,我們的新聞稿已經全被采納了。
Lester:Any larger ads?
萊司特:有再大一點的廣告嗎?
Helen:Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.
海倫:有的。我們在三大報的星期天版面放了相同的全版廣告。
Lester:Sounds perfect.
萊司特:聽起來很周全。
Helen:But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.
海倫:不過有時候就是會事與愿違,所以我還有很多其它的妙計。
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