英語談判對話
商務(wù)英語談判對話(一)
Jay is a bissiness who works on gymnasium equipment,and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.
In the first round ,their covercition was as follows:
D: shall we start? R=Yoyo
R: yes. I’d be glad to answer any questions you may have.
D: Your product leaves me a deep impression. But I'm a little worried about the prices.
R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want.
D: I’m not sure still. I know your research costs are high, but I prefer 20% discount.
R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit.
D: if we promise future business that will reduce your costs for products, right?
R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.
D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.
D: so, what are your propose?
R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.
D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas?
R: I don't think I can make a decision right now. Why don't we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.
NEXT DAY
D: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.
R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%.
R: Dan, I can't bring those numbers back to my office――they'll reject it directly.
D: Then you'll have to think of something better, yoyo.
R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?
D: That's a large numbers to sell, with such low profit.
R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)
D: (smiles) O.K., 12% the first six months, 10% for the second?!
R: so,that’s the deal. D:yes,nice cooperation!(握手)
商務(wù)英語談判對話(二)
商務(wù)談判實戰(zhàn)對話:商討價格
演員表: Dora Smith 美國的健身用品經(jīng)銷商代表
Tom Brown 美國健身用品公司經(jīng)理 Nancy Wang 公司的`采購部業(yè)務(wù)員
Simon Zhou 公司經(jīng)理
第一場: ( D: Dora N: Nancy )
Dora Smith是一位美國的健身用品經(jīng)銷商,此次是Nancy作為公司的采購部主管,第一回與他交手。就在短短幾分鐘的交談中,Nancy既感到這位大漢粗獷的外表,藏有狡兔的心思——他肯定是沙場老將,自己絕不可掉以輕心。雙方第一回過招如下:
N: I'd like to get the ball rolling by talking about prices.
D: Shoot. I'd be happy to answer any questions you may have.
N: Your products are very good. But I'm a little worried about the prices you're asking.
D: You think we about be asking for more?
N: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
D: That seems to be a little high, Mr. Nancy. I don't know how we can make a profit with those numbers.
N: Well, if we promise future business - volume sales - that will slash your costs for making the Washing-machine, right?
D: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.
N: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
D: If you can guarantee that on paper, I think we can discuss this further.
N: Never mind!
第二場: ( D: Dora Smith S: Simon )
Nancy回公司呈報Dora Smith的提案后,老板Simon很滿意對方的采購計劃;但在折扣方面他則希望能繼續(xù)維持強硬的態(tài)度,于是決定親自出馬,探出對方的底線。就在這七上八下的價格翹翹板上,雙方是否能找到彼此地平衡點呢?請看下面分解:
S: Hi, Mrs. Dora Smith, Welcome to China! I am Simon Zhou, sales manager. It is a pleasure to see you here .How do you do?
D: How do you do, Mr. Simon! Long hearing of you!
S: A pleasure, even with volume sales, our coats for the Washing-machine won't go down much.
D: Just what are you proposing?
S: We could take a cut on the price. But 25% would slash our profit margin. We suggest a compromise -10%.
D: That's a big change from 25! 10 are beyond my negotiating limit. Anyother Ideas?
S: I don't think I can change it right now. Why don't we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.
第二天
D: Mr. Tom, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
S: We hope so, Mrs. Dora. My instructions are to negotiate hard on this deal - but I'll try very hard to reach some middle ground.
D: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.
S: Mrs. Dora,I can't bring those numbers back to my office -- they'll turn it down flat (打回票).
D: Then you'll have to think of something better, Mr. Tom.
第三場: (T: Tom Brown S: Simon Zhou)
Dora Smith上回提議前半年給他們二成折扣,后半年再降為一成半,經(jīng)Mr. Tom推翻后,Dora Smith再三表示讓步有限。最后雙方的主管Simon Zhou和Tom Brown雙雙出席最后的談判,最終談判是否成功,請看:
S: How do you do, Mr. Brown!
T: How do you do, Mr. Simon!
S: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?
T: That's a lot to sell, with very low profit margins.
S: It's about the best we can do, Tom Brown. We need to hammer something out today. If we go back empty-handed, we may be coming back to you soon to ask for a job.
T: OK .17% the first six months, 14% for the second?
S: Good. Let's iron out the remaining details. When do you want to take delivery?
T: We'd like you to execute the first order by the 31st.
S: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.
T: Right. We couldn't handle much larger shipments.
S: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I can't guarantee 1500.
T: I can agree to that. Well, if there's nothing else, I think we've settled everything.
S: Tom Brown, this deal promises big returns for both sides. Let's hope it's the beginning of a long and prosperous relationship.
T: OK, Let’s call it today.
S: Good Corporation.
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