音樂傳播學(xué)視野下中國流行音樂的現(xiàn)狀與展望

畢業(yè)論文

摘   要

世界經(jīng)濟的1體化、互聯(lián)網(wǎng)絡(luò)、生物技術(shù)、信息技術(shù)加速了全球音樂文化之間的交流，改革開放的進程使得中國大陸的流行音樂得到了迅猛的發(fā)展。本文從音樂傳播學(xué)的視野和角度來，根據(jù)現(xiàn)實的音樂傳播中的各種現(xiàn)象，將當今社會流行音樂傳播分為兩大類傳播模式，傳統(tǒng)傳播模式和數(shù)字化網(wǎng)絡(luò)傳播模式�？偨Y(jié)出流行音樂在當前信息社會中數(shù)字化網(wǎng)絡(luò)傳播的新特性：創(chuàng)作自由化、媒介數(shù)字化、傳播的交互性、受眾的年輕化、科技與藝術(shù)結(jié)合使流行音樂更具有時代性；流行音樂的傳播模式和途徑已經(jīng)出現(xiàn)以數(shù)字化信息技術(shù)為中心的多元化多變化，而在市場經(jīng)濟和數(shù)字化的傳播模式下流行音樂作品的版權(quán)和傳播權(quán)出現(xiàn)舉步維艱的境況。我們的未來流行音樂要有“鮮明的時代感”，要走“民族和流行相結(jié)合的道路，加強對中國流行理論的理論研究、課程建設(shè)和人材培養(yǎng)。同時，要盡快建立和健全市場經(jīng)濟下對網(wǎng)絡(luò)音樂文化的法制。
    關(guān)鍵詞：中國流行音樂；音樂傳播學(xué)；音樂產(chǎn)業(yè)；展望

ABSTRACT

The globalization of economy, internet, biology and information technologies have speeded up the music-culture communication among different countries in the world. And the popular music of the mainland is also developed rapidly as the reform and open-door policy have been carried out.
Considering various kinds of phenomena, in music communication, this paper divided the popular music communication into two kinds: traditional communicating mode and digital internet communicating mode. As well it also discussed new features of digital internet communicating on popular music in modern information society. They are free -creation, digital communication, interaction of communication, the trend of younger audience, modernization due to integration of science and art, digital-concentrated communicating multimode. The popular music works was confronted with great difficulties on right of publish.
With sharp-out modern feature as an emphasis, the future popular music should integrate the folk music with the popular music attaching great importance to the study of the theory : curriculum construction , cultivation of human resources on Chinese popular music. We should build up a sound system of laws to protect internet music in economic environment.
Key words: Chinese popular music; music communication discipline; music industry; prospect

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