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青島啤酒品牌競爭力量化研究
摘要：品牌競爭力測量問題越來越受到人們的重視，本文通過對青島啤酒品牌競爭力進(jìn)行量化研究，探索科學(xué)評價(jià)品牌競爭力指標(biāo)體系，以品牌競爭力4D結(jié)構(gòu)體系為基礎(chǔ)，運(yùn)用層次分析和線性回歸方法，構(gòu)建了品牌競爭力測量模型，有效地對品牌競爭力進(jìn)行測評。關(guān)鍵詞：品牌競爭力測量模型線性回歸分析
Abstract:People pay more and more attenion on measurement of brand competitiveness,this article concentrated on the indicator system for brand competitiveness by studying the problem of on the Quantization for brand competitiveness of Qingdao beer,based on the structure system of 4D for brand competitiveness,with the methods of Analytic Hierarchy Process ( AHP)and Linear Regression,set up the model of brand competitiveness measurement so as to evaluate brand competitiveness effectively.
Keywords:Brand competitivenessThe evaluation modleLinear regression analysis
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