國際商務(wù)文化之對比研究
畢業(yè)論文
A Study of Cultural Differences in International Business
Abstract
With the progress of economic globalization, commercial contacts between various countries are bound to be increasingly substantial. Communication among people who come from different cultural backgrounds certainly has become a hot issue that arouses concerning among people in different countries. Enhancing cross-cultural sensitivity as well as improving cross-cultural communication and cooperation becomes crucially important.
The first part of this thesis is about what the word “culture” means and a brief study of the important influences of culture in international business. Different value orientations exert great impact on perception of leadership, ways of management, and process of decision-making as well as on communication. The second part is an analysis of Hofstede, an Dutch management researcher, who’s theory about the four major dimensions in work-related value. To expound profoundly, this thesis is an attempt to make an analysis of business culture diversity from identifying different value orientation. Finally some possible solutions to promote international business communication are proposed, including how to learn business culture and how to develop communication skills.
Key words: culture; cultural differences; business culture; international
business; value orientation
摘 要
隨著經(jīng)濟全球化的發(fā)展，各國商務(wù)接觸愈發(fā)緊密，因此，不同文化背景的人們之間的交流將成為不同國家的人們普遍關(guān)注的.問題。增強對跨文化差異的敏感性，加強文化傳通與合作變得尤為重要。
論文第1部分描述了文化的內(nèi)涵，并簡要綜述國際商務(wù)中文化的重要影響。文化差異滲透到企業(yè)的各個方面，不同的價值取向?qū)π袨槿说钠髽I(yè)領(lǐng)導(dǎo)、管理以及決策等產(chǎn)生影響，同時也對交際有著深遠的影響。第2部分對荷蘭著名管理研究學(xué)者Hofstede 提出的關(guān)于價值觀點對比的4個尺度理論進行了具體詳盡的闡述分析。第3部分論述了由于不同的價值取向引起的國際商務(wù)行為方面的差異。論文的第4部分針對國際商務(wù)交往中文化的差異提出1些可行的促進交流的方法，包括如何學(xué)習(xí)商務(wù)文化以及如何提高跨文化交際能力。
關(guān)鍵詞：文化﹑文化差異﹑商務(wù)文化﹑國際商務(wù)、價值取向
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