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淺談中國(guó)三大旅游市場(chǎng)
畢業(yè)論文
淺談中國(guó)3大旅游市場(chǎng)
摘要：旅游業(yè)是在世界范圍內(nèi)迅速發(fā)展的1個(gè)現(xiàn)代新興產(chǎn)業(yè)，中國(guó)在相當(dāng)長(zhǎng)的1個(gè)歷史時(shí)期內(nèi)，1直堅(jiān)持“積極發(fā)展入境旅游、大力發(fā)展國(guó)內(nèi)旅游、適度發(fā)展出境旅游”的總體發(fā)展方針。實(shí)施統(tǒng)1管理，強(qiáng)化宏觀調(diào)控，加強(qiáng)國(guó)際旅游合作，把入境、出境和國(guó)內(nèi)旅游3個(gè)市場(chǎng)在1個(gè)更高層次上銜接起來。本文針對(duì)我國(guó)目前的3大旅游市場(chǎng)，首先就我國(guó)3大旅游市場(chǎng)的國(guó)內(nèi)旅游市場(chǎng)發(fā)展和國(guó)際旅游市場(chǎng)研究進(jìn)展和趨勢(shì)進(jìn)行探悉，其次就我國(guó)目前3大旅游市場(chǎng)的現(xiàn)狀和存在的問題進(jìn)行闡述和分析，然后針對(duì)我國(guó)目前3大旅游市場(chǎng)存在的問題提出政策建議和促進(jìn)措施。
關(guān)鍵詞：入境旅游市場(chǎng)；國(guó)內(nèi)旅游市場(chǎng)；出境旅游市場(chǎng)
Simply Analysis on the Chinese Three Tourism Markets
Abstract: Tourism is a new and modem industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy:"developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately.” This article firstly analyzes environment of tourism marketing in China.The author thinks that the tourism industry are developing,Chinese governments support does good to tourism industry and Chinese economy development contributes to tourism industry.the author point out the problems of development of Chinese tourism marketing.For example,the tourism marketing is not perfect,and the marketing kind is not complete, and the system of tourism marketing is imperfect and so on. In the end,the author gives some advice how to setle the seproblems in order to make Chinese tourism industry great progress.
Keywords: outbound tourism market; domestic tourism market; inbound tourism market
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