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我國(guó)飯店集團(tuán)化的現(xiàn)狀與發(fā)展趨勢(shì)
畢業(yè)論文
我國(guó)飯店集團(tuán)化的現(xiàn)狀與發(fā)展趨勢(shì)
摘 要：21世紀(jì)是飯店集團(tuán)化競(jìng)爭(zhēng)的世紀(jì)，隨著國(guó)際飯店集團(tuán)的全面加入，中國(guó)本土飯店的壯大，注定給我國(guó)的飯店集團(tuán)化帶來新的機(jī)遇，如何理性面對(duì)中國(guó)飯店集團(tuán)化發(fā)展，使之在增加飯店競(jìng)爭(zhēng)力與效益方面發(fā)揮重大作用。為此先本文介紹了飯店集團(tuán)化基本概念，針對(duì)我國(guó)飯店集團(tuán)的現(xiàn)狀作了的闡述，結(jié)合我國(guó)旅游飯店集團(tuán)化發(fā)展的現(xiàn)狀，提出目前我國(guó)飯店進(jìn)行集團(tuán)化經(jīng)營(yíng)的發(fā)展策略，并預(yù)見了這種集團(tuán)化經(jīng)營(yíng)的發(fā)展趨勢(shì)。
關(guān)鍵字：飯店集團(tuán)化; 現(xiàn)狀; 戰(zhàn)略
On current situation and trend of
china’s hotel group
Abstract: 21st century is the century for hotel group to compete . With the joining of international hotels and enlarging of Chinese hotels. China’s hotel groups have new opportunities. This paper introduces the basic concept of hotel group, discusses how to face the development of china’s hotel group in order to increase competence and efficiency, analyzes current situation of china’s hotel group development and point out development strategy and trend of hotel group.
Key word: hotel group; current situation; Strategy
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