節(jié)事旅游初探

畢業(yè)論文

節(jié)事旅游初探
——以2002年湖南旅游節(jié)為例
 
摘要：節(jié)事旅游是以旅游目的地的地方節(jié)日為文化依托，以節(jié)事活動(dòng)和節(jié)日慶典為舉辦載體，以吸引當(dāng)?shù)睾屯獾芈糜握�、聚集人氣、發(fā)展旅游事業(yè)為目的的1種具有文化和經(jīng)濟(jì)雙重內(nèi)涵的新型旅游產(chǎn)品。其重大的節(jié)事影響效應(yīng)使其迅速走紅在中國(guó)大地之上，受到了旅游發(fā)展和旅游學(xué)術(shù)研究的特別青睞。本文從節(jié)事旅游的定義、內(nèi)容和發(fā)展階段出發(fā)，分析節(jié)事旅游發(fā)展中存在的問題和對(duì)策。并通過對(duì)2002年中國(guó)湖南旅游節(jié)的舉辦情況的實(shí)證分析，探討節(jié)事旅游對(duì)湖南旅游業(yè)發(fā)展的影響，并提出相關(guān)的完善建議。

關(guān)鍵詞：節(jié)事旅游；旅游業(yè)；旅游節(jié)

Study on Festival & Event Tourism in Hunan Province
——Take the 2002 Hunan Tourism Festival as an Example
 
Abstract: The Festival& Event tourism is a new tourism product that takes the tourism destination holidays as the culture baking, take the festival activity as the carrier, with the purpose of attracting the local and outside tourists and promoting the tourism industry. It has a double connotation of cultural and economic. It is popular in the tourism development and the tourism scholarly research because of its significant festival affects. This article      begin with the definition ,content and stage of development, unifies the 2002 Hunan tourism festival to discuss the positive role and the development malpractice of the Festival& Event tourism in Hunan ,and then set out some reference suggestions.

Key words: Festival& Event tourism; Tourism Industury; Tourism Festival

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