淺析飯店綠色營銷對(duì)策

畢業(yè)論文

淺析飯店綠色營銷對(duì)策
 

摘要：隨著環(huán)境問題的加重，人們綠色環(huán)保意識(shí)的不斷增強(qiáng)，越來越認(rèn)識(shí)到環(huán)境問題的重要性與迫切性，迫切需要推行綠色管理，將可持續(xù)發(fā)展觀念融入飯店經(jīng)營的全過程和各個(gè)環(huán)節(jié)，而飯店綠色營銷是飯店業(yè)發(fā)展的最佳選擇。綠色營銷是市場(chǎng)營銷和環(huán)境保護(hù)相結(jié)合的產(chǎn)物，它是在市場(chǎng)營銷的基礎(chǔ)上，增加了環(huán)保意識(shí)，強(qiáng)調(diào)飯店在營銷全過程中注入“綠色”因素，滿足綠色需求,維護(hù)環(huán)境利益。本文從綠色營銷的涵義出發(fā)，對(duì) 開展的重要性、可行性及問題展開研究，最后闡述我國飯店實(shí)施綠色營銷應(yīng)采取的策略。

關(guān)鍵字：綠色營銷；飯店綠色營銷；飯店綠色營銷策略

The Countermeasures of Hotel’s Green Marketing
 

Abstract: Along with worsening of environment problems, people’s environmental awareness strengthens increasingly and realizes the importance and urgency to solve the issue. Hotel management calls in for the implementation of green management. The concept of sustainable development should be integrated into the whole process and every link of hotel management and hotel’s green marketing is the best choice. Green marketing is the combination of marketing and environmental protection. Basing on traditional marketing, it is added to environmental protection consciousness and it emphasizes that hotel should add some ‘green’ factors into the course of marketing to meet the green consumption demands and to maintain environmental benefits. This paper discusses the concept of green marketing and investigates the importance, feasibility and problems, and lastly proposes the countermeasures of green marketing for hotel in China.

Keywords: green marketing, hotel green marketing, countermeasures of green marketing for China hotel

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