略論中國度假旅游市場

畢業(yè)論文

略論中國度假旅游市場
 
摘要：度假旅游是1種追求健康的旅游方式，在歐美1些經(jīng)濟(jì)發(fā)達(dá)國家，度假旅游已經(jīng)取代觀光旅游成為人們的首選。在我國，隨著國民可支配收入的提高，以及人們旅游意識的轉(zhuǎn)變，度假旅游占旅游份額越來越大，將是我國旅游業(yè)未來的主打產(chǎn)品，這也是我國旅游產(chǎn)業(yè)轉(zhuǎn)型與提升的必然選擇。本文在對度假旅游概念、特征以及我國度假旅游市場發(fā)展現(xiàn)狀、趨勢進(jìn)行簡要分析的基礎(chǔ)上，針對當(dāng)今我國度假旅游市場主體、產(chǎn)品及其營銷中存在的問題，嘗試提出建設(shè)性意見。

關(guān)鍵詞：度假旅游市場；國內(nèi)度假；度假旅游發(fā)展

Simple Analysis on the Chinese Holiday Tourism Market
 
Abstract: Holiday touring is one kind of traveling which pursuits for healthy. Also it has already become the people’s first choice instead of sightseeing touring in a few Europe and America developed countries. In china, as the increasing of people’s income and the changing of people’s traveling concept, the portion of holiday touring will soar up more quickly and become the leading traveling product. It’s a necessary choice to advance and transform this kind of traveling product. Based on analyzing the concept and character of tourism, the present situation and trend, this article brings forward some constructive idea pointing to the existing problems on todays holiday tourism market players, products and marketing.

Keywords: holiday tourism market; domestic holiday; developing the holiday touring

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