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區(qū)域零售業(yè)競爭結(jié)構(gòu)分析及策略研究-以甘肅省為例
畢業(yè)論文
區(qū)域0售業(yè)競爭結(jié)構(gòu)分析及策略研究——以甘肅省為例
摘 要：自“入世”以來，我國0售業(yè)走完3年的過渡期，實(shí)現(xiàn)了全面對外開放，國內(nèi)外大型0售企業(yè)逐步將競爭的關(guān)注點(diǎn)由東向西遞級推進(jìn)。本文以甘肅省為研究對象，在內(nèi)資不斷爭奪市場份額、外資計(jì)劃搶占市場空間的競爭態(tài)勢中，運(yùn)用美國著名戰(zhàn)略專家邁克爾·波特教授提出的競爭理論，對區(qū)域0售業(yè)的競爭結(jié)構(gòu)，即5種結(jié)構(gòu)性因素所產(chǎn)生的互動(dòng)力量的影響進(jìn)行經(jīng)濟(jì)分析。選擇進(jìn)攻或防御行動(dòng)的競爭策略，為自身確定1個(gè)可防御的地位，以抵御企業(yè)所面對的各種競爭力量，從而取得可持續(xù)、較高的利潤。
關(guān)鍵詞：0售業(yè)；競爭結(jié)構(gòu)；波特競爭理論；策略
Regional competition in the retail structure analysis and strategy -- in Gansu Province
Abstract: Since joining in the "WTO", Chinas retail ended three-year transitional period and achieved a comprehensive opening up to the foreign. Domestic and foreign large-scale retail enterprises now push on the focus point of competition from the east to west progressively. Based Gansu Province to study the object, during the market space, extrinsic Capital made plan s to occupy the market room. Use of theory of competition of well-known American strategy expert Professor Michael Porter, to analyze the regional retail’s five competitive structure factors, which have interaction strength of impact, than choosing offensive or defensive operations competitive strategy to define a defensive position.So enterprises can deal with all kinds of competition freely and achieve a sustainable and higher profits.
Keywords : retail; competition structure; Porters theory of competition; Strategy.
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