我國汽車行業(yè)電子商務(wù)發(fā)展模式研究

畢業(yè)論文

我國汽車行業(yè)電子商務(wù)發(fā)展模式研究
 
摘要：
   在以信息技術(shù)為代表的高新技術(shù)迅猛發(fā)展和經(jīng)濟(jì)全球化的今天，以電子商務(wù)促進(jìn)傳統(tǒng)制造行業(yè)信息化建設(shè)已成為提升和維持企業(yè)核心競爭力的重要手段。本文在國內(nèi)外汽車行業(yè)電子商務(wù)應(yīng)用現(xiàn)狀分析的基礎(chǔ)上，對發(fā)達(dá)國家汽車電子商務(wù)發(fā)展的經(jīng)驗(yàn)和我國汽車企業(yè)實(shí)施電子商務(wù)過程中出現(xiàn)的問題進(jìn)行總結(jié)，對國內(nèi)外學(xué)者、專家提出的幾種汽車行業(yè)電子商務(wù)的不同發(fā)展模式進(jìn)行分析評價，創(chuàng)造性地提出了我國汽車行業(yè)開展電子商務(wù)的4階段發(fā)展模式，并對照廣州本田的電子商務(wù)發(fā)展歷程對該4階段發(fā)展模式進(jìn)行應(yīng)用分析。該發(fā)展模式是在現(xiàn)有的發(fā)展模式基礎(chǔ)上進(jìn)行擴(kuò)充，對汽車行業(yè)供應(yīng)鏈分析，立足于我國汽車行業(yè)開展電子商務(wù)的特殊環(huán)境和存在的問題，提出的全新發(fā)展模式。本文研究的最終目的是促進(jìn)我國汽車行業(yè)在經(jīng)濟(jì)全球化、技術(shù)高新化環(huán)境下的企業(yè)信息化建設(shè)，提高我國汽車企業(yè)在加入WTO后的市場競爭力，為我國民族汽車工業(yè)的發(fā)展提供參考和借鑒。

關(guān)鍵詞：  汽車行業(yè); 電子商務(wù); 4階段發(fā)展模式

Studying on the development mode of electronic
commerce in domestic automobile industry
 
Abstract：
At present, high-tech which take the information technology as representative develop rapidly and economy is globalizing. Promoting traditional manufacture industry construct information by using electronic commerce has become an important method that advance and maintain the core competitive ability of the enterprise .This article explain the concept of electronic commerce .In the foundation that analyses the current application of the electronic commerce in the domestic and foreign automobiles industry,  this article summarize the experiences of electronic commerce in automobile industry of developed country and the issues in the process of carrying on electronic commerce of domestic automobile enterprise. Besides, this article study on different development mode of electronic commerce  domestic told of by experts worldwide, creatively propose four stages development mode about the development of electronic commerce for domestic automobile industry ,compares  the course of Honda of Guangzhou which develop electronic commerce to carry on the applied analysis to this four stages development mode.The mode is in the foundation which analyzes to the supply chain of the automobile industry, bases to the special environment of Chinese automobile industry develop electronic commerce, proposed brand-new development mode.The essential purpose of this article is promoting the enterprise’s constrcut information of domestic automobile industry under the economical globalization,  enhancing the market competence of domestic enterprise in automobile industry after China became a memember of WTO, and providing reference for the development of domestic automobile industry.

Keywords：  Automobile industry;  Electronic commerce;  Four stages development mode

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