電子商務(wù)個(gè)性化需求的條件研究

摘要：個(gè)性化需求已經(jīng)成為商務(wù)中一個(gè)重要的。本文從網(wǎng)站策略需求、產(chǎn)品策略需求研究個(gè)性化需求的`內(nèi)在性，從生產(chǎn)模式、模式、經(jīng)營(yíng)模式、價(jià)值模式的變化和相關(guān)案例，研究電子商務(wù)活動(dòng)的個(gè)性化需求的必然性，從而得出個(gè)性化需求條件形成之必然。

關(guān)鍵詞：電子商務(wù)，個(gè)性化服務(wù)，個(gè)性化產(chǎn)品，無(wú)差異產(chǎn)品


Abstract: individualization requirement has become an important research question in e-commerce development. The inherent individualization requirement is studied from these requirements of Web site tactics and product tactics, the inevitability of e-commerce activity-based individualization requirement is studied from some related cases and the changes of production model, economic model, management model and value model, and then to get the inevitability of forming the individualization requirement in this ***.

Keywords: E-Commerce, individualization service, individualization product, Non-divergence product

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